Polestar Electric Vehicles 2025: Costs, Depreciation, and Sales Strategies for Businesses

Polestar has established itself as a leader in sustainable mobility since 2020. Its premium electric vehicles, particularly the Polestar 2, are renowned for innovative technology, sleek design, and exceptional performance. But how can dealers and businesses strategically leverage these vehicles? This guide outlines how to integrate Polestar EVs into fleets, calculate costs, and maximize resale value in 2025.

‍

1. Cost Breakdown for Polestar Models in 2024

For businesses incorporating Polestar EVs into their fleets, understanding total ownership costs is crucial. Beyond the purchase price, maintenance, charging infrastructure, and residual value must be factored in.

‍

Typical Costs for Polestar Models

‍

‍

Additional Costs for Businesses

• Optional features and packages: Up to €10,000 for fleet customizations or premium options
  ‍
• Charging infrastructure: Home chargers (€500-€1,500) or fast chargers for fleet locations
  ‍
• Maintenance and service: Significantly lower than internal combustion engines
  ‍
• Insurance: Higher premiums due to vehicle value, though B2B rates may apply

‍

2. Depreciation of EVs: A Strategic Factor for Businesses

Depreciation is critical for businesses as it affects the resale value and overall fleet economics. EVs follow specific depreciation patterns influenced by technological advancements and battery health.

‍

Average Depreciation Rates for EVs

• After 1 year: 20-25% depreciation
  ‍
• After 3 years: Around 50% depreciation
  ‍
• After 5 years: 60-70% depreciation

‍

Key Factors for Businesses

• Technological advancements: Newer models can impact the value of older versions.
  ‍
• Battery condition: A well-maintained battery system reduces value loss.
  ‍
• Market demand: High demand for premium EVs like Polestar can stabilize depreciation.

‍

3. Polestar Value Retention: An Advantage for Fleet Managers

Unlike some competitors, Polestar avoids frequent model updates, which helps maintain stable depreciation rates. This makes Polestar vehicles an attractive option for businesses.

‍

Depreciation Rates for Polestar 2

• After 1 year: 20-25%
  ‍
• After 3 years: Around 50%
  ‍
• After 5 years: 60-65%

‍

Market Factors Favoring Polestar

• High demand in Germany: Particularly for premium electric vehicles
  ‍
• Strong brand perception: Polestar is recognized for sustainability and cutting-edge technology

‍

4. Sales Strategies for Businesses: When and How?

For businesses, timing is key to maximizing returns. Strategic fleet management can minimize costs and optimize resale profits.

‍

Optimal Sales Timing

• After 1 year: Retain up to 75-80% of the original value
  ‍
• After 3 years: Ideal resale timing before major value losses occur

‍

5. Why Cardino Is the Ideal Partner for Businesses

Cardino’s platform is tailored for B2B needs, providing an efficient solution for selling electric vehicles.

‍

Benefits for Businesses

• Extensive dealer network: Cardino connects you with over 1,000 dealers across Europe.
  ‍
• Streamlined processes: From vehicle appraisal to pickup, Cardino handles it all.
  ‍
• Transparent auctions: Competitive pricing through transparent and anonymous bidding.
  ‍
• Time efficiency: Fast transactions with payments completed within three days.

‍

Conclusion

For businesses, Polestar offers a compelling combination of technology, sustainability, and value retention. With Cardino, you can maximize the resale value of your vehicles and streamline the entire process. Polestar remains a strong choice for sustainable fleet strategies in 2025.

‍

‍

‍

FAQs

‍

Which Polestar models are best for businesses?

The Polestar 2 is ideal for its cost-efficiency and low maintenance, while the Polestar 3 suits premium fleet needs.

‍

How does Cardino help sell Polestar vehicles?

Cardino provides a platform tailored for businesses, featuring dealer networks, auctions, and complete transaction handling.

‍

When is the best time to sell?

Selling after one to three years maximizes residual value, especially before battery aging or model updates impact resale prices.

‍

Why is Polestar a good choice for fleets?

Polestar combines strong value retention, a sustainable brand image, and advanced technology, making it perfect for modern corporate fleets.

‍

What are the depreciation rates for Polestar EVs?

The depreciation rate is 20-25% in the first year and around 50% after three years.

‍